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James
Transportation Group's marketing and public outreach staff includes
innovative, results driven senior management professionals with over 15
years experience in technology, public relations, marketing, and
publishing. Particular expertise with technology, news, and publishing
industries. Demonstrated success at managing multiple, complex projects
simultaneously. Legal expertise with
communications law, copyright, trademark, and intellectual property.
Our
marketing team is characterized by strong project managers who pay
close
attention to details and quickly formulates solutions to problems. They
exercise
superior skills in developing, motivating, training, and coaching
employees
in a team environment and interact easily with all levels of an
organization.
Our staff has worked on the following projects:
Intel Corporation
Selected to create and manage public relations strategies and
activities to promote optical networking products to telecommunications
equipment manufacturers and the technical, optical, and
telecommunications press communities.
Instrumental in increasing both press and customer awareness of network
communications resulting in more than $10B in expanded sales.
Consistently garnered 10-15 press interviews for new products and
announcements and authored numerous articles published in news,
industry, and trade publications.
Coordinated an “Optical Boot Camp” designed to introduce major news
publications to optical networking technology; efforts resulted in
increased visibility both nationally and internationally.
Hewlett Packard
Chosen to oversee overall public relations activities and coordinate
public relations outreach with the press and analyst communities.
Additionally
charged with managing trade shows, expositions, and visibility within
trade
publications.
Reduced PR budget $120K by refocusing efforts towards higher news
worthy endeavors.
Increased sales 15% by initiating a ”customer endorsement program”
rewarding field sales staff and customers for product endorsements.
Orchestrated 3-day Industry Analyst Conference to introduce and promote
networking products and technology.
Objective Systems Integrators
Selected to develop and manage public relations activities. Challenges
included writing press releases for products and personnel; generating
articles
in relevant news, industry, and trade publications; arranging press
interviews; producing a newsletter; creating a corporate website and
preparation of
information for an IPO.
Additionally, the James Transportation Group can provide marketing
materials for various events or purposes related to marketing your
transit services, increasing exposure of your services or generally to
increase public awareness of your service, agency, company or product.
We can also provide agency
name branded items to increase public exposure.
Public Outreach
& Marketing
Services
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