California Department of
Transportation Division of Mass Transportation--
Developed, prepared and distributed marketing information brochures for
the Department. Developed and
carried out public outreach at major transit conferences statewide. Developed and maintained the Division
of Mass TransportationÕs website.
Developed and provided newsworthy information to the public affairs
office for distribution to press, television and other media.
Monterey
Salinas Transit--Performed
marketing, advertising, public outreach, press and public relations; Organized
special events. Prepared and
worked as a team with the City of Monterey and the Monterey Bay Aquarium on new
shuttle services to Cannery Row (ÒThe WAVEÓ). Conducted on-board and
community-wide market research and developed annual marketing plans and
advertising campaigns.
Conducted community meetings and press relations for the agency. Redesigned and managed production and
installation of 2,500 bus stop signs and transit service displays for three
transit centers. Worked with event promoters and cities to implement special
shuttles for Laguna Seca Racetrack, Pebble Beach Golf/Tennis Tournaments, and a
variety of fairs and festivals.
Prepared graphics and copy for all schedules, maps, brochures, and
on-board signage. Wrote, prepared
and produced all advertising including newspaper, magazine, radio and TV. Designed and ordered advertising
specialties. Managed media trades
and special media promotions including the Take the Bus to Hawaii program. Planned and implemented transit
conferences hosted by Monterey-Salinas Transit including the APTA and CTA
Conferences. Conducted numerous
agency open house events and other special promotions. Represented the transit system before policy
boards, technical committees, and business and citizen groups. Reviewed existing operations for ways
to increase service without increasing cost. Prepared route plans, long range
plans, and short range plans.
Prepared the Development Review Guidebook in 1985 to increase
coordination between new development and transit and city planning for improved
mobility. This was one of the
first such development review guides produced in the US for the construction
and design industry.
Monterey County Trip Reduction
ProgramÑDeveloped, in close
coordination with developers, city staffs and business organizations a
comprehensive trip reduction program for new development and major employers in
Monterey County. Developed, tested
and implemented base-line commute surveys of employees in five key employment
areas of the County. Worked with
employers to design workplace
incentives to obtain higher vehicle occupancies and increased non-motorized and
transit commuting. Worked with
Ridesharing program to match carpools, and with transit agency to development
and operate new commuter transit routes and schedules. Developed, wrote and produced a Trip
Reduction Handbook for employers with ready-to-use materials for employees. Developed with city input, a Facilities
Trip Reduction Ordinance that was adopted by all 14 Cities and the County. The Ordinance requires each development
to provide transit and ridesharing and non-motorized amenities to decrease solo
auto use and is oriented to residential, employment, educational, retail and
visitor serving sites and uses. Assessed the success of each method to induce a
mode shift and reported to employers, citizen, transit agency, technical staffs
and elected officials. Implemented
count programs to assess average vehicle occupancy during commute and
non-commute hours, including recreational peaks, along major roads and
highways.
Monterey County Rail
FestivalsÑPlanned and implemented
four Rail Festivals between 1995 and 1998 to market new rail service to the
public and obtain their input on factors including schedules, fares, and
equipment/stations. The events
were attended by up to 10,000 members of the public. The project required extensive coordination and planning
with local cities, the railroads, Amtrak, transit operator, equipment owners,
Caltrain, and local transit.
Represented the agency to the press on matters related to the Rail
Planning Program. Planned and
implemented dignitary and elected official train rides to introduce elected
officials, chamber of commerce and visitor industry representatives to the
possibilities for rail service between San Francisco and Monterey and between
Salinas and San Jose. Hosted new
train equipment including the Talgo, ICE, Caltrans Intercity, and Regio
Sprinter. Service operated for the
public included trains along the Monterey Branch Line and along the UPRR coast
Line through the Salinas Valley.
Produced and distributed a Rail Newsletter to a mailing list of the
public collected at the Rail Festivals and at night and weekend orientation
meetings on the project.
Objective Systems
Integrators--Developed and managed
public relations activities. Duties included writing press releases for
products and personnel, generating articles in relevant news, industry, and
trade publications, arranging press interviews, producing a newsletter,
creating a corporate website and preparation of information for an IPO.
California Department of
Transportation--Led facilitation of
internal Caltrans management team meetings, team building, and facilitated
multi-agency statewide transit process meetings.
Modern Communications,
Inc--Managed communication projects
for government and private clients including the Indian Health Service, the
California SIDS Program, and Sacramento Metropolitan Utility District. Ensured deliverables were completed in
accordance with project schedules, budgets and client contracts. Prepared content for websites and other
Internet-based applications.
Marketing--Writer for company documents and publications along
with placing advertising in commercial and trade magazines. Outside territory from Santa Barbara to
San Diego for product review in larger chains. Responsible for business
development throughout the territory to meet marketing goals, and provide
marketing support for expansion.
Hired and trained staff to promote product lines and managed public
outreach efforts. Worked with
distributors on marketing promotions, and shipping specialty bulk orders.